It happens every October. Apple sends out an invitation, sometimes with a wink and sometimes more cryptic, implicitly promising Some Great New Product the Likes of Which the World has Never Seen. The Apple rumor industrial complex spins into a click-bait frenzy, making predictions of the obvious (oh, you mean they’re actually going to release a new iPad version?), the crazy and the stupid. And they’re oh so boring.
So instead of making any kind of prediction, here I merely offer 16 things I’d like to see from Apple this Thursday. We might not get any of them, but I’d like to be surprised.
- Fix all the little regressions in iOS 8. My shiny new iPhone 6 has been soft restarting itself when it freaks out, just like iOS 7 did for a long time before being fixed.
- The ability to merge Apple accounts. It’s been way too long.
- Discount for upgrading from SD to HD movies. I wanted to buy “The Life Aquatic” in 1080p but that wasn’t an option. Now it is an option, but I already have this standard definition copy and no path to upgrade.
- Discount for buying a previously rented movie. Oh, that film was really great. I’d like to be able to watch it all the time now.
- Extend “iTunes in the Cloud” to include audiobooks. I realize Apple gets these audiobooks from archnemesis-Amazon-owned Audible and licensing is probably sticky, but not being able to download audiobooks more than once feels punitive.
- Ability to hide/forget previous purchases you have no intention of ever downloading again. No one needs to know I bought Season 5 of “Scrubs,” and I don’t even know what half the apps I have tested do.
- Fix iTunes Match.
- App Store for Apple TV.
- Roku-style search across streaming services on Apple TV. (I know this is very unlikely to ever happen.)
- Siri control of Apple TV from iPhone, iPad and Apple Watch.
- Remember when Steve Jobs stood on stage an introduced an Apple speaker with integrated iPod dock? I’d like something like that for the modern age. Not dissimilar from a Sonos speaker or the Aether Cone, but something that can stream iTunes Radio.
- But why stop there? These network connected speakers should have their own app store to extend functionality.
- Would it kill Apple to give us all a free album that’s actually good?
- A revolutionary network a la carte alternative to cable and satellite companies
- Double the memory of all existing 8 and 16 GB iPhones. I hear Hogwarts is available to help with this.
- Maybe consider changing the name of iTunes? It’s not really managing just our tunes anymore.