Adman Chris Matyszczyk ponders over at Technically Incorrect whether Apple’s ads are in fact better than Microsoft’s. If you’re gut says yes, you’re gut is right, but Chris lays out just why this is.
If you asked anyone in the wider beyond to tell you about just one striking piece of Microsoft brand advertising in the last 13 years, you might find them looking as if they’re trying to recall the name of their twelfth one-night stand.