Earlier, I tweeted about the new BostonGlobe.com:
New BostonGlobe.com is probably the cleanest newspaper site I’ve seen. And use of media queries means no need for a separate mobile site.
Also, BostonGlobe.com will be subscription based, but The Globe will maintain Boston.com with blogs, some free articles and The Big Picture.
In fact, I think The Boston Globe just earned recognition as one of the most forward-thinking “old” news publishers, which maybe shouldn’t be a surprise given that its parent is The New York Times Company.
First, the design: it’s clean, it’s readable, it’s touch-friendly and it’s easily skimmable, as a front page should be. There are not an abundance of nuisance ads flashing and trying to induce seizure.
Speaking of The New York Times, the BostonGlobe.com design calls to mind many of the points Andy Rutledge made in his controversial blog post about The Times online design. I wonder if someone at the sister paper was listening and nodding as the brouhaha over Rutledge’s post unfolded a couple months back.
On a more technical point, the site make good use of media queries. Media queries are a feature of CSS3 (not to be confused, as so many things are these days, with HTML5) that allows web pages to be displayed differently depending on the medium where they are displayed. This isn’t a totally new concept. When I was making websites for the University of Minnesota in 2005, I always included separate style sheets that defined how the printed page should appear different from the screen. But media queries take a step further by responding to screen resolution and orientation. Check out this gallery of media query-enabled sites and resize your browser window to see what I mean. Media queries are slick and, while they’re not perfect, they obviate the need many organizations have for a separate mobile website.
Aside from not being perfect, the main reason I think we don’t see more media query-enhanced sites is that media queries are new and they are not widely understood. It will likely be years before many large organizations start embracing them. So good on The Boston Globe for not being afraid.
That lack of fear is a good descriptor for The Globe’s business model too. While everyone else seems to be either contemplating paywalls or staunchly rejecting them, The Globe has decided it can play both games. BostonGlobe.com offers full access to news about Boston, while Boston.com will still offer a handful of articles, blogs and photo galleries for free.
This makes perfect sense, and I’m not sure why it hasn’t been tried before. I, as someone who doesn’t have any reason to care about Boston news, am probably not going to subscribe to the former for any reason. But there are certainly national-interest stories published by The Globe every day, and I occasionally find myself reading them. These tend to be the type of stories that can get a big social lift from the likes of Twitter, reddit, Fark and StumbleUpon. The Globe benefits from selling ads with higher CPMs against these highly viewed pages. A story about a new business or neighborhood crime report will likely never get as much of a social lift, but as a Boston citizen, I’d likely be willing to pay for it.
It’s a simple, sensible strategy. Will it work? I have no idea. But at least The Boston Globe is trying something new. It’s innovating.
That’s more than I’ve seen from the entire news industry in the past seven years.