Aaron Taube writing for a shitty website (but hey, even shitty websites publish something interesting once in a while):
Shortly after the initial meeting, Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month. It was then that the copywriter suggested a tweet centered on the idea that Camembert, a French cheese popular during the spring, was best served at room temperature.
The article reads like satire, but this bullshit actually happens — it was one of the reasons I did not last long working in social media at an agency, as well as the fact that I was embarrassed to explain to people what I did for a living. Not everyone is embarrassed though:
“I think that if people give you a hard time for it, it’s really because they’re more jealous that they don’t have a fun job.”