Tag Archives: advertising
Are Apple’s ads better than Microsoft’s?
Adman Chris Matyszczyk ponders over at Technically Incorrect whether Apple’s ads are in fact better than Microsoft’s. If you’re gut says yes, you’re gut is right, but Chris lays out just why this is. If you asked anyone in the … Continue reading
Design doesn’t matter
Design doesn’t matter. At least that’s what I learned at the Tropicana Executive Training Program. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions … Continue reading