My Northeast Minnepolis mainstay The Bulldog has a new beverage book — those binders at the table that every TGI Fridays has. But this is no TGI Fridays beverage book.
The Bulldog doesn’t focus the book on mixed drink concoctions with lame names like most places, but on the beer. That makes sense for a place known for its wide selection of Belgian beers, but they take it one step further by including a glossary of beer terms. It’s a great way to educate thirsty customers and a nice example of content marketing in the offline world.