Twitter’s 15-character username problem

Rex has lately been hosting guest bloggers over at Fimoculous, including one with the initials and Twitter name ADM. In my day job, I often am faced with tactical details like “what do we name our Twitter account.” If I worked for Archer Daniels Midland or Association for Downloadable Media, I would wonder what best to name that organization’s Twitter account that fits within a 15-character minimum. @ADM is the obvious choice that is already taken. Twitter needs to do something about that, like it does about a handful of problems.