Earlier, well wondering whether The New York Times would add a local section for the Twin Cities, MinnPost’s David Brauer posted a chart of the top 17 New York Times markets outside its home market. Minnesota ranked 17th by number of subscriptions. But knowing our perennial status as one of the most-literate states, I wondered where we ranked per capita. So I grabbed some quick populations numbers from the Wikipedia, and now here’s David’s graph rejiggered to show that.
We’re 12th. (Note that this is incomplete data since I’m just working with the 16 states and the District of Columbia that David listed.)
| State | New York Times Subscribers | Population | Subscriptions per Capita (as %) |
|---|---|---|---|
| D.C. | 19,300 | 599,657 | 3.22% |
| Massachusetts | 41,600 | 6,593,587 | 0.63% |
| Florida | 68,400 | 18,537,969 | 0.37% |
| Pennsylvania | 38,300 | 12,604,767 | 0.30% |
| Maryland | 16,900 | 5,699,478 | 0.30% |
| Washington | 18,500 | 6,664,195 | 0.28% |
| California | 94,800 | 36,961,664 | 0.26% |
| Colorado | 12,100 | 5,024,748 | 0.24% |
| Illinois | 29,300 | 12,910,409 | 0.23% |
| Arizona | 14,700 | 6,595,778 | 0.22% |
| Virginia | 16,000 | 7,882,590 | 0.20% |
| Minnesota | 10,400 | 5,266,214 | 0.20% |
| Michigan | 17,100 | 9,969,727 | 0.17% |
| Ohio | 19,700 | 11,542,645 | 0.17% |
| Georgia | 15,700 | 9,829,211 | 0.16% |
| North Carolina | 11,500 | 9,380,884 | 0.12% |
| Texas | 29,800 | 24,782,302 | 0.12% |