Doug Hamlin

• Web design
• Writing
• News design

Web design

Design needs to a deliver a message, and it needs to do it fast. Web design doubly so.

Your customers are busy; there are countless other ways they could be spending their time, and if you give then any reason to leave your site, they will. So my Web designs emphasize simplicity, usability and interactivity.

Simplicity means striping your message to its core and ensuring every piece of your site serves a purpose. Splash screens? Background music? If they're not serving a specific purpose, they're detracting from your message.

Usability and its cousin accessibility can be the difference between a great site and droves of complaining customers. Something as simple as too small a font can send visitors fleeing from your site.

Interactivity is the key to a happy user. The Web is a social medium; it's not for barking one-way communications. The winners online will be those who use the Web to start a conversation.